80% of customers abandon a mobile site if they have a bad user experience , so the effect can be seen more on mobiles than on Desktops

Interesting facts:

1. By 2023, more people will use mobile phones than PC’s to get online .
Sources: Gartner, 2021; Google Mobile Optimization Webinar, 2021; Cisco, 2021
2. Mobile searches have grown by 4X since 2016
Sources: Gartner, 2017; Google Mobile Optimization Webinar, 2017; Cisco, 2017
3. 71% users expect mobile site to load as fast as Desktop site. 60% users expect mobile site to load in three seconds or less
Sources: Compuware, “What Users Want from Mobile,” 2017
4. 78% will try site to load two times or less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2017
5. 40% have turned to competitor’s site after bad mobile experience
Sources: Compuware, “What Users Want from Mobile,” 2017
6. 50% of mobile searched lead to purchase
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2017